Privacy policy

1. General

We require the following information when you purchase with us:
Name, address, phone number, and email address.

We register and share only the personal data necessary to deliver your order.

Personal data is registered with M. Schack Engel A/S and is stored for five years before being deleted.

Additionally, we collaborate with several other companies that store and process data. These companies process information solely on our behalf and may not use it for their purposes.

We only work with data processors within the EU or in countries that can provide sufficient protection for your information.

The data controller for lifetimekidsrooms.dk is M. Schack Engel A/S.

You have the right to request information about the data we process about you.
If you believe the information is inaccurate, you have the right to have it corrected. In some cases, we are obligated to delete your data upon request, for example, if it is no longer necessary for the purpose for which it was collected.
You can also contact us if you believe your data is being processed in violation of the law. You can reach us at: webshop@lifetime.dk

When you visit our webshop, we collect data about you, which is used to tailor and improve our content and advertisements. If you do not wish to have this data collected, you should delete your cookies (see instructions) and refrain from further use of the website. Below, we explain which data is collected, its purpose, and which third parties have access to it.

In this context, ‘data’ refers to any form of information related to your person.

Cookies

Our website uses "cookies," which are small text files stored on your computer, mobile device, or similar in order to recognize your device, remember settings, generate statistics, and target advertisements. Cookies cannot contain harmful code such as viruses.

You can delete or block cookies. See instructions: http://minecookies.org/cookiehandtering

If you delete or block cookies, advertisements may become less relevant and appear more frequently. You also risk that the website will not function optimally, and some content may be inaccessible.

1.1 This policy on the processing of personal data describes how LIFETIME Kidsrooms (www.lifetimekidsrooms.dk) collects and processes information about you.

1.2 This privacy policy applies to personal data that you provide to us or that we collect through our webshop, www.lifetimekidsrooms.dk.

1.3 lifetimekidsrooms.dk is the data controller for your personal data. All inquiries to lifetimekidsrooms.dk can be made using the contact information listed in section 7.

2. What Personal Data Do We Collect, For What Purposes, and the Legal Basis for Processing

2.1 When you visit our webshop, we automatically collect data about your use of the webshop, such as the type of browser you use, your search terms, your IP address (including network location), and information about your device.

2.1.1 The purpose of this is to optimize the user experience and webshop functionality, as well as to conduct targeted marketing, including retargeting via Facebook and Google. This processing is necessary to protect our interest in improving the webshop and presenting you with relevant offers.

2.1.2 The legal basis for processing is Article 6(1)(f) of the EU General Data Protection Regulation (GDPR).

2.2 When you purchase a product or communicate with us through the webshop, we collect the information you provide, such as name, address, email address, phone number, payment method, details of purchased and returned products, delivery preferences, and the IP address from which the order was placed.

2.2.1 The purpose is to deliver the products you have ordered and fulfill our agreement with you, including managing your right to return or claim a refund. Additionally, we process purchase information to comply with legal requirements, including bookkeeping and accounting. The IP address is collected to protect our interest in preventing fraud.

2.2.2 The legal basis for processing is Article 6(1)(b), (c), and (f) of the GDPR.

2.3 When you sign up for our newsletter, you are asked to provide information such as name, address, and email address. Besides your name, address, and email address, you can choose what additional information to provide.

2.3.1 The legal basis for processing is Article 6(1)(b) and (f) of the GDPR.

3. Recipients of Personal Data

3.1 Information such as your name, address, email, phone number, order number, and specific delivery preferences is shared with GLS or a courier service responsible for delivering your purchased goods.

3.2 Data may be transferred to external partners who process information on our behalf. These partners are involved in areas such as technical operation, website improvements, and newsletter distribution. The data processors may not use the data for any purpose other than fulfilling their contract with us and are bound by confidentiality.

3.3 Three of these data processors—Google Analytics by Google LLC, MailChimp, and Facebook Inc.—are based in the USA. The necessary safeguards for transferring data to the USA are ensured through the data processors’ certification under the EU-U.S. Privacy Shield, in accordance with Article 45 of the GDPR.

4. Your Rights

4.1 As a data controller, we must inform you of your rights to ensure transparency regarding our data processing.

4.2 Right of Access

4.2.1 You have the right to request information about which data we have registered about you, the purpose of processing, the categories of personal data, and the recipients of this data.

4.2.2 You also have the right to obtain a copy of the personal data we process about you. If you would like a copy, please submit a written request to webshop@lifetime.dk. You may be asked to verify your identity.

4.3 Right to Rectification

4.3.1 If you find inaccuracies in the personal data we have registered about you, you have the right to have them corrected by contacting us.

4.4 Right to Erasure

4.4.1 In certain cases, you have the right to request that your personal data be deleted, for example, if you withdraw consent and we have no other legal basis for processing.

4.5 Right to Restriction of Processing

4.6 Right to Data Portability

4.7 Right to Object

4.8 Right to Withdraw Consent

4.9 Right to Lodge a Complaint with the Danish Data Protection Agency

5. Deletion of Personal Data

Collected data will be deleted within five years unless otherwise required by law.

6. Security

We implement appropriate technical and organizational security measures to prevent accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access to personal data.

7. Use of Cookies

A cookie is a small data file stored on your computer to track activities during your visit and recognize your device. Cookies help ensure website functionality and provide insights to optimize the user experience.

8. Contact Information

LIFETIME Kidsrooms is the data controller for personal data collected via the webshop.

LIFETIME Kidsrooms - M. Schack Engel A/S
Højervej 16, DK-6280 Højer
CVR No.: 10523249
Phone: +45 74782258
Email: webshop@lifetime.dk

9. Changes to the Privacy Policy

We will inform you of any changes to the privacy policy on your next visit to the website. If you subscribe to our newsletter, you will be notified via email.

Last updated: 12.02.2025