Our Team

We all work to create the best children's bed and memories for your children. We work every day to ensure the best quality and service for you.

CEO and co-owner

Keld Nielsen

Keld joined LIFETIME as a youth worker when he was 13 years old, he later became a machine cabinetmaker, woodwork technician, and department foreman. He joined as a co-owner and director in 2008 and is since running the company.

CFO and co-owner

Henrik Engel

Henrik is part of the fourth generation of the Engel family and joined in 2013 as part owner and accountant. Should you have questions regarding invoices or payments kindly contact he@lifetime.dk

LIFETIME Kidsrooms picture of Michael Just

Sales and Marketing Manager

Michael Nielsen

Michael joined the LIFETIME family in 2011 as a sales manager and is in constant contact with all our agents around the world. He is constantly out on the market, allocating new business opportunities.

E-commerce

Charlotte Fuglsang Dalgas

Charlotte joined our creative team in 2021 and is our expert in e-commerce and LIFETIME’s online presentation.

LIFETIME Kidsrooms picture of Solvej Sejdenfaden

Sales Assistant

Solvej Runge

Solvej joined us as a trainee in 2020 and decided to stay with our team after completing her traineeship. Solvej is our expert on reconstructions and everything regarding data

Head Of Design

Jaco Bosch

Jaco became our designer in 2009 and has since made sure that the LIFETIME philosophy is followed through our entire collection. He is the inventor of many unique LIFETIME articles and always looks at his designs through children’s eyes.

Need help?

Contact us

If you have questions regarding prices, kindly contact your local reseller. They can advise you and reply to specific price inquiries. LIFETIME does not sell directly to customers outside of Denmark, Norway and Sweden.