Our Team

We all work to create the best children's bed and memories for your children. We work every day to ensure the best quality and service for you.

Keld Nielsen

CEO and co-owner

Keld Nielsen

Keld joined LIFETIME as a youth worker when he was 13 years old, he later became a machine cabinetmaker, woodwork technician, and department foreman. He joined as a co-owner and director in 2008 and is since running the company.

Henrik Engel

CFO and co-owner

Henrik Engel

Henrik is part of the fourth generation of the Engel family and joined in 2013 as part owner and accountant. Should you have questions regarding invoices or payments kindly contact he@lifetime.dk

Sales and Marketing Manager

Michael Nielsen

Michael joined the LIFETIME family in 2011 as a sales manager and is in constant contact with all our agents around the world. He is constantly out on the market, allocating new business opportunities.

Sales and Marketing coordinator

Sophie Christensen

Sophie joined LIFETIME in 2021 and coordinates all kinds of tasks related to marketing, sales or sustainability. You can reach out to Sophie via: sc@lifetime.dk

Nathalie Davis

UK Sales & Logistics

Nathalie Davis

Nathalie joined our team in 2025. She has many years of experience with selling LIFETIME Kidsroom furniture, is an expert for our UK market and assists with all kinds of customer inquiries. As a UK customer you can reach out to Nathalie.

Sales Assistent

Grethe L. Krog

Grethe is our expert for customer service and has been with us since 2006. She knows our collection by heart and can even tell you article numbers from items that are long out of collection.


Sales Assistant

Solvej Runge

Solvej joined us as a trainee in 2020 and decided to stay with our team after completing her traineeship. Solvej is our expert on reconstructions and everything regarding data

Head Of Design

Jaco Bosch

Jaco became our designer in 2009 and has since made sure that the LIFETIME philosophy is followed through our entire collection. He is the inventor of many unique LIFETIME articles and always looks at his designs through children’s eyes.

E-commerce

Charlotte Fuglsang Dalgas

Charlotte joined our creative team in 2021 and is our expert in e-commerce and LIFETIME’s online presentation.

Technical designer

Tom Clausen

Tom joined our team in 2017 and is working with technical drawings and assembly instructions. Tom is the reason why everyone can assemble a LIFETIME bed.