Privacy policy

1. General

We require the following information when you make a purchase with us:
Name, address, phone number, and email address.

We only register and share the personal data necessary to deliver your order.

Your personal data is registered with House of Lifetime Kidsrooms ApS and stored for five years, after which it is deleted.

Additionally, we cooperate with several companies that store and process data. These companies process data solely on our behalf and may not use it for their own purposes.

We only work with data processors within the EU or in countries that provide an adequate level of data protection.

The data controller for lifetimekidsrooms.dk is House of Lifetime Kidsrooms ApS.

You have the right to request information about the data we process about you.
If you believe the information is inaccurate, you have the right to have it corrected. In certain cases, we are obliged to delete your data upon request, for example, if it is no longer necessary for the purpose for which it was collected.
You can also contact us if you believe your data is being processed in violation of applicable law. Contact us here

When you visit our webshop, we collect data about you to tailor and improve our content and advertisements. If you do not wish this data to be collected, you should delete your cookies and refrain from further use of the website. Below, we explain which data is collected, its purpose, and which third parties may have access to it.

In this context, ‘data’ refers to any information relating to you as an individual.

Cookies

Our website uses "cookies", which are small text files stored on your computer, mobile device, or similar, to recognize your device, remember settings, generate statistics, and target advertisements. Cookies cannot contain harmful code such as viruses.

If you delete or block cookies, advertisements may become less relevant and appear more frequently. You may also experience that the website does not function optimally and that some content becomes inaccessible.

1.1 This policy on the processing of personal data describes how LIFETIME Kidsrooms (www.lifetimekidsrooms.com) collects and processes information about you.

1.2 This privacy policy applies to personal data that you provide to us or that we collect via our webshop, www.lifetimekidsrooms.com.

1.3 lifetimekidsrooms.dk is the data controller for your personal data. All inquiries can be made using the contact information listed in section 7.

2. What Personal Data Do We Collect, For What Purposes, and the Legal Basis for Processing

2.1 When you visit our webshop, we automatically collect information about your use of the webshop, such as your browser type, search terms, IP address (including network location), and information about your device.

2.1.1 The purpose is to optimize user experience and webshop functionality, as well as to carry out targeted marketing, including retargeting via Facebook and Google. This processing is necessary for our legitimate interest in improving the webshop and presenting relevant offers.

2.1.2 The legal basis for processing is Article 6(1)(f) of the EU General Data Protection Regulation (GDPR).

2.2 When you purchase a product or communicate with us via the webshop, we collect the information you provide, such as name, address, email address, phone number, payment method, details of purchased and returned products, delivery preferences, and the IP address from which the order was placed.

2.2.1 The purpose is to deliver the products you have ordered and fulfill our agreement with you, including handling returns and complaints. We also process information to comply with legal requirements, such as bookkeeping and accounting. The IP address is collected to prevent fraud.

2.2.2 The legal basis for processing is Article 6(1)(b), (c), and (f) of the GDPR.

2.3 When you sign up for our newsletter, you are asked to provide information such as your name and email address. You may choose to provide additional information.

2.3.1 The legal basis for processing is Article 6(1)(b) and (f) of the GDPR.

3. Recipients of Personal Data

3.1 Information such as your name, address, email, phone number, order number, and delivery preferences is shared with GLS or another courier responsible for delivering your goods.

3.2 Data may be transferred to external partners who process information on our behalf, such as technical providers, website optimization services, and newsletter platforms. These data processors are bound by confidentiality and may only process data according to our instructions.

3.3 Some data processors—such as Google Analytics (Google LLC), MailChimp, and Facebook Inc.—are based in the USA. Appropriate safeguards are in place for data transfers in accordance with GDPR requirements.

4. Your Rights

4.1 As a data controller, we inform you of your rights to ensure transparency.

4.2 Right of Access

4.2.1 You have the right to request information about the data we have registered about you, including purpose, categories, and recipients.

4.2.2 You have the right to receive a copy of your personal data. Requests must be submitted in writing, and you may be asked to verify your identity.

4.3 Right to Rectification

4.3.1 You have the right to have incorrect data corrected.

4.4 Right to Erasure

4.4.1 In certain cases, you may request deletion of your data.

4.5 Right to Restriction of Processing

4.6 Right to Data Portability

4.7 Right to Object

4.8 Right to Withdraw Consent

4.9 Right to Lodge a Complaint with the Danish Data Protection Agency

5. Deletion of Personal Data

Data is deleted after five years unless otherwise required by law.

6. Security

We implement appropriate technical and organizational measures to protect personal data against loss, misuse, or unauthorized access.

7. Use of Cookies

Cookies are small data files stored on your device to track activity and improve functionality and user experience.

8. Contact Information

LIFETIME Kidsrooms is the data controller for personal data collected via the webshop.

House of Lifetime Kidsrooms ApS
Højervej 16, DK-6280 Højer
CVR 36493968
Phone: +45 74 78 22 58
Contact us here

9. Changes to the Privacy Policy

We will inform you of any changes to this privacy policy upon your next visit to the website. If you subscribe to our newsletter, you will be notified by email.