LIFETIME is a brand of the Danish family-owned company M. Schack Engel A/S and was established back in 1972.

The company M. Schack Engel A/S can look back on decades of experience in the furniture business. The history of furniture manufacturing in the little village Højer, situated in the southwestern part of Denmark goes back to 1924, when Lars Hans Engel, the grandfather of the current company owner, opened a timber repair workshop.

His son, Martin Schack Engel took over the company in 1958 and expanded the portfolio of wooden products, where he changed the little workshop in the following years to a small furniture manufacturing.

All the furniture was made of pine wood and the first modular beds, was kept together by wooden wedges, so you would not need any fittings or metal screws, which was quite unique at this time.

Due to strong demand, the company settled in their focus on children and youth furniture and invested in employees and equipment for a furniture production. This was the same time as the starting point of a successful bed system, which in 1972 started as 'the Rune System', later “the Classic System” and then the direct predecessor of today's 'LIFETIME Kidsrooms Original'. A development that has been driven by the 3rd generation of the Engel family and since also 4th generation has entered back in 2013 with John’s son, Henrik Engel.

Today the company is run and owned by John Engel, his son Henrik Engel and Keld Nielsen, who back in 2008 became a part of the owner circle, after having worked already many years in the company.

To date, all LIFETIME Kidsrooms Original furniture is manufactured in our own 13.000m2 production facility in Højer - using expert cabinet makers, wood workers and an ultra-modern machine park. The accessories and textiles are designed and sourced in collaboration with numerous of great designers, with whom we implement the newest trends to our products.

Throughout the years LIFETIME Kidsrooms has been sold worldwide and we are proud that we today are selling our high-quality beds and products manufactured still in Højer, Denmark in more than 35 countries.

With own production, a large organization and with an ambition of wanting to sell and produce modular high quality products every day and thinking of how we can help our environment, we have to make sure that our values stand in line with this and is well communicated.

We take responsibility!


  • Play, Learn & Sleep with our practical and functional furniture - like adjustable desks and chairs, adaptable beds and bookcases or beautiful accessories and textiles - you can furnish and design your kids’ bedroom - and make their dreams come true.

  • At LIFETIME we value good quality and safety. We stand behind our product and offer a 5-year guarantee against manufacturing faults on the construction of our beds. Textiles and mattresses are covered by a 2-year guarantee. We are proud of our quality.

  • All electricity in our factory and offices comes from windmill production - a natural and sustainable source of energy. Our factory alone is heated up by left over material from our 13.000 m2 own production in Denmark. LIFETIME Kidsrooms already received the Green Environmental Award back in 2004 for their responsible and environmentally friendly products. We support the 17 GLOBAL GOALS.
  • We use special selected sustainable wood from Northern Europe, where trees grow slow, which secures a high quality material to produce our beds. In our production we only use eco-friendly water based lacquer for a healthy and safe product. We care about our world.
  • Safe and stable structures secure that our products is and remains sturdy and stable, even when it is converted many times. It's well-thought out and solid construction means that it manufactured to last for many years. Our beds are tested by TÜV in Germany according to: DIN EN 747-1:2015 - 747-2:2015. With more than 45 years experience and a market worldwide - we are experts in this field. We care about safety.

  • We offer a range of different mattresses and slats, to ensure that your child gets the best sleep. choose the dream bed, whether it is a castle, a play tower, a practical Cabin bed for storage or all of it - the possibilities are many. We make dreams come true.