Become a Partner

Join our worldwide success and sell some of the smartest children’s room solutions on the market. M. Schack Engel A/S is the Danish family business behind the brand LIFETIME Kidsrooms®, which has been sold successfully international since 1972.

It is our vision to be an attractive international brand to provide sustainable premium furniture for children and we keep developing ourselves in different directions. Today we are presented in more than 35 countries through many long-term long-lasting international partnerships.

Join us and become a partner for our LIFETIME Kidsrooms® brand with either

  1. a Concept Store in larger metropolitan cities (from approx. 100-150m2
  2. Shop-in-Shop solutions in existing shop or department store (from approx. 40-130m2)

In the LIFETIME Kidsrooms Concept Shops or Shop-in-Shops we create a modern and minimalistic style, which provides a cozy yet luxurious surrounding. The product collection is characterized by the classic look of the furniture combined with modern and attractive textiles, appealing to the young and middle-aged consumers, who recognize the premium quality and flexibility of our LIFETIME collection.

The LIFETIME Kidsrooms collection presents children’s furniture, beds and bed accessories, bookcases, wardrobes, desks, mattresses, fabrics, various textile themes, lighting, bed linen and cushions to create and design rooms children dream of.

Our mission together with our partner is to communicate the benefits of LIFETIME furniture, which is a flexible, premium, yet sustainable and functional product selection.


What we offer you as a LIFETIME partner:

  • Becoming an ambassador of a global brand which is driven by an extraordinary product collection & a down to earth philosophy with focus on premium quality and great service.
  • Full shop design in 3D customized for your location or Shop-in-Shop area.
  • An attractive, innovative and developing product collection.
  • Training on products and point of sale, individual coaching for sales optimization
  • Product Philosophy and Brand Manual, to supports your everyday business and local marketing.
  • Communication Package (catalogues, flyers, pricelist, advertisement support, marketing materials)
  • Media Bank (free access to product and lifestyle images/videos, marketing materials)
  • Yearly attractive campaigns combined with various selected campaign products/beds
  • 24-hour access to our brand platform / B2B Shop

Expectations toward our partners:

  • Commitment for our Brand, personal drive and the ambition to create a strong shop and sales presentation
  • Strong personal skills for leadership, creativity and strategy, which can inspire your point of sales
  • Strong business skills, which secures a high service level and continuously development of your business
  • Necessary market and retail experience combined with good skills for networking via own shop or previous relations
  • Understanding our concept and being able to share our values with customers
  • Financial security to start up the business and creating brand awareness in your local market


Do you feel inspired that LIFETIME Kidsrooms is the Danish brand you feel passionate about?

Contact us and start a dialogue around possible business opportunities.

Please contact: Michael Just Nielsen – Sales and Marketing Manager:


Join the LIFETIME Family TODAY!